About Lixin

CN/EN

Contact Information

Home

About Lixin

Product Structure

Lixin Advantages

News Center

Contact Information

About Lixin

Committed to becoming a leading enterprise in China's prepared food industry.

Xinlixin Food, established in December 2021, is a high-tech enterprise specializing in the deep processing of prepared foods. The company integrates R&D, production, cold-chain warehousing, sales, and logistics into a comprehensive operation.

Development History

1993年

Create a hatchery

Under the guidance and support of Lu Yan, Director of the Poultry Research Institute of Shandong Province, the 817 small broiler breed was successfully developed over an 18-month period. It was rapidly promoted across the region, helping Shen County become known as the "Hometown of Small Broilers in China." This initiative has since become a pillar industry for local residents to build wealth and prosperity.

2002年

Process chicken

Engaged in the slaughtering and processing of 817 small broilers, leading the rapid development of the food processing industry in Shen County.

2005年

Slaughter industry chain

It has successively helped over 4,000 local farmers achieve prosperity by supplying consumers nationwide with delicious chicken and duck meat. The company has been recognized as a leading local enterprise and a provincial key leading enterprise by governments at all levels.

2014年

Deep Processing of Products

Recruiting technical talents and management teams in the industry, securing contracts with major market clients, and establishing a nationwide sales network to achieve an average annual production and sales growth rate of over 40%. Within seven years, the company aims to become the product with the highest cost-effectiveness in the minds of domestic consumers and the most trusted brand in the domestic market.

2021年

Establish XINLIXIN

Ushering in a new era of standardized production and regulated operations, the company has emerged as a rising star in the prepared food industry. Xinlixin is on a path toward continuously enhancing standardized management and building a benchmark enterprise in standardization. With a service attitude of the highest quality, it is setting new industry standards, while meeting market demands through products tailored to customer needs.

1993
2002
2005
2014
2021

Corporate Culture

Corporate Mission

Benefit customers, empower employees, and give back to society.
Using Lixin Gourmet to make people's lives happier and healthier.
Corporate Values

Stand with integrity, join hands for mutual success.
Walk with kindness, respect heaven and care for people.
Make clients worry-free, time-efficient, and cost-effective, living a fulfilling life.
Enterprise Vision

Become a leading enterprise in China's prepared food industry
Become a top brand in China's prepared food market
Become a pillar industry for the well-being of local communities
Business philosophy

Satisfy customer needs and resolve customer inquiries
Winning the world with integrity and building a century-old brand